January 6, 2025
Why Time Management Feels Like Your Biggest Enemy
Let me paint you a picture.
It’s Monday morning, and you’re already behind. Your calendar is packed back-to-back with meetings, emails are flooding your inbox, and you’ve got pressing deadlines. Somewhere in the chaos, you’ve promised to attend your child’s school event, but work demands are pulling you in a million directions. By the end of the week, you feel overwhelmed, drained, and maybe even questioning if you’re cut out for this leadership role at all.
I know this because I’ve been there.
Fourteen years ago, I was juggling a demanding career while raising three children as a single mom. I was drowning in work, saying “yes” to everything, and struggling to meet everyone’s expectations. The constant pressure left me exhausted, and instead of thriving, I was just surviving. It wasn’t until I intentionally prioritized time management that things began to change—both in my career and personal life.
Here’s the truth: If you’re a Black executive woman navigating leadership and life, time management isn’t a nice-to-have—it’s a must. In 2025, it will be your secret weapon to boost productivity, reduce stress, and finally find balance.


The High Cost of Poor Time Management
1. Reactive Leadership Hurts Your Performance
When your days are consumed with putting out fires, it’s impossible to focus on what truly matters: leading with vision. As an executive, your role isn’t just about staying busy—it’s about being strategic. Poor time management often leads to reactive decision-making, which can limit your ability to boost productivity and inspire your team.
For example, I once worked with a client, a senior IT executive, who constantly felt overwhelmed by her day-to-day tasks. Instead of focusing on team strategy, she spent her days micromanaging and responding to emails. Together, we analyzed her schedule and realized she was spending 60% of her time on things that could have been delegated. By reclaiming her time, she went from feeling stuck to leading her team with clarity and purpose.
2. Overcommitment and Burnout Are Real
Black women often face the “superwoman” expectation—we’re supposed to do it all, and do it flawlessly. On top of that, many of us navigate microaggressions, isolation, and the constant pressure to prove ourselves in executive roles. This unique blend of challenges makes burnout even more common.
But burnout doesn’t just harm you. It affects your ability to lead, innovate, and connect with your team. Poor time management robs you of the focus you need to boost productivity and protect your mental health.
3. Lost Opportunities for Growth
When you’re buried in a mountain of tasks, there’s no room for career advancement. Networking, professional development, and innovation get pushed aside when you’re just trying to survive the day. As I always remind my clients, you can’t climb the ladder if you’re stuck on the same rung. To boost productivity, you must make intentional time for opportunities that elevate your leadership and visibility.
6 Time Management Strategies to Master in 2025
If you’re ready to reclaim your time, here are six proven strategies to help you lead with confidence and reduce stress through better time management:
1. Embrace the “CEO Schedule”
High-performing executives treat their calendars like gold. Here’s how you can, too:
- Time Blocking: Set dedicated blocks for your most critical tasks—strategic planning, team leadership, and deep work. For example, I block two hours every Monday morning for vision planning. No calls. No emails. Just strategy.
- Protect Recovery Time: Schedule breaks, too. Your brain needs time to reset to perform at its best.
When you treat your schedule like the CEO you are, others will start respecting it, too.
2. Delegate Like a Pro
Let me ask you this: Are you doing tasks that someone else could handle?
Many of us struggle to delegate because we think: “I can do it faster,” or “I don’t want to bother anyone.” But holding on to everything robs your team of opportunities to grow and drains your energy.
Pro Tip: List all your tasks and identify what only you can do. Everything else? Delegate it. Empower your team to step up so you can focus on what really matters.
3. Prioritize with the 80/20 Rule
The Pareto Principle states that 80% of results come from 20% of actions. This means most of the things eating up your time aren’t moving the needle.
Ask yourself:
- What tasks bring the highest impact?
- What activities can I eliminate, automate, or outsource?
Once you focus on the vital 20%, you’ll see productivity skyrocket.
4. Use Technology to Your Advantage
Productivity tools aren’t just for tech pros—they’re for leaders who want to work smarter. AI scheduling tools, project management apps, and focus timers can save hours of your week.
For example:
- Calendly: Automates meeting scheduling.
- Notion or Asana: Keeps your projects organized.
- Focus Apps: Tools like Freedom block distractions during deep work sessions.
5. Schedule Time for YOU
This might feel counterintuitive, but hear me out. Self-care is non-negotiable. You cannot pour from an empty cup.
- Boundary Blocks: Protect evenings, weekends, or lunch breaks for rest and personal commitments.
- Non-Work Priorities: Add time for exercise, family, or hobbies into your calendar. When you treat it like a work appointment, it gets done.
A former client of mine, a senior healthcare executive, struggled with overwhelming stress until she started scheduling one “me hour” a day. It transformed her focus, confidence, and energy levels.
6. Conduct a Weekly Time Audit
At the end of each week, review how you spent your time:
- Did you focus on high-impact tasks?
- Where did you waste time?
- What needs adjusting for next week?
A simple audit helps you identify patterns, adjust priorities, and stay on track.
The Benefits of Making Time Management a Priority
When you master time management, everything changes:
- You’ll feel in control instead of overwhelmed.
- Productivity will soar because you’re working smarter, not harder.
- Work-life balance will improve as you reclaim time for yourself and your family.
- Stress will decrease, protecting your mental and emotional well-being.
- Career growth will accelerate because you’re focused on high-impact leadership.
Imagine ending your day feeling accomplished instead of defeated. Imagine having space for joy, rest, and meaningful connections. That’s the power of prioritizing time.
By learning to boost productivity through better time management, you’re not just improving your career—you’re creating space for a fuller, more balanced life.
Ready to Take Control of Your Time in 2025?
Here’s the thing: Time isn’t something you can “find”—it’s something you must create.
If you’ve been feeling overwhelmed, stretched too thin, or like you’re constantly “behind,” it’s time to make a change. You deserve success and peace, and intentional time management will help you boost productivity and achieve both.
How Better Time Management Can Skyrocket Your Success in 2025
Prioritizing time management isn’t just about checking off tasks—it’s about creating a roadmap to success. By learning to boost productivity through smarter time allocation, you’ll unlock benefits that transform both your career and personal life:
- Lead with Impact: More focus on strategic priorities means better decisions and stronger leadership.
- Reclaim Your Peace: A well-managed schedule reduces overwhelm and brings clarity to your day.
- Achieve More in Less Time: Working smarter allows you to get results faster without burning out.
- Create Space for Growth: Time management frees up opportunities for networking, innovation, and skill-building.
Investing in your time is investing in you. In 2025, take control of your calendar, boost productivity, and build the thriving, balanced life you deserve.
Final Thoughts: Your Time, Your Terms
Time is your most valuable asset. In 2025, don’t let it slip through your fingers. By prioritizing time management, you’ll lead with confidence, achieve more, and finally boost productivity without sacrificing balance and well-being.
You’ve got this, and I’m here to help every step of the way. 🚀
Need personalized guidance? Book a 30-minute V.I.P. Roadmap session with me to uncover what’s holding you back and create a tailored plan to achieve your dream life.


I’m a certified executive coach and ICF Professional Certified Coach (PCC) for Twanna Carter Professional & Personal Coaching, LLC. I flubbed my first career transition from the military so badly, it took me the next 10+ years to build my confidence and recover. I know what it feels like to struggle with imposter syndrome and uncertainty about my worth in the workplace. It’s why I am dedicated to empowering Black women. Helping them navigate change and uncertainty by providing them with the tools and strategies they need to be successful. Schedule a V.I.P. Roadmap session today.
Curated Reads: Essential Books to Add to Your Personal Library
- Melaninated Magic: 180 Affirmations to Nurture Your Soul and Unleash Your Black Girl Joy by Twanna Carter, PhD
- Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity by Saundra Dalton-Smith, MD
- I’m Not Yelling: A Black Woman’s Guide to Navigating the Workplace (Successful Black Business Women), Elizabeth Leiba.
- Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler.
- Influence: The Psychology of Persuasion by Robert B. Cialdini.
- How to Win Friends and Influence People by Dale Carnegie.
- Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg.
- Dare to Lead by Brene Brown.
- The Memo, by Minda Harts.
- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear
- Worthy: How to Believe You Are Enough and Transform Your Life, by Jamie Kern Lima
- 33 Tools to Remake Your Career by Paul Gabriel Dionne
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