The Truth About Executive Coaches: Are They Worth the Money?
March 31, 2025


In today’s fast-paced, high-pressure work environment, being an executive often feels like walking a tightrope. You’re expected to lead with confidence, navigate complex challenges, and deliver results. All while maintaining your personal well-being. For many executives, the stakes are high, and the support needed to thrive in these roles can feel elusive. That’s where executive coaches come in.
But are they worth the investment? Let’s dive into the truth about executive coaches and why it might just be the best decision you’ll ever make for your career.
What Does an Executive Coach Actually Do?
An executive coach is much more than a sounding board. They’re a strategic partner who helps you unlock your potential, overcome challenges, and achieve your professional goals. Whether you’re a C-suite leader, a senior manager, or an aspiring executive, a coach provides tailored guidance to elevate your performance and leadership skills.
Here’s what executive coaches typically help with:
- Leadership Development: Enhancing decision-making, emotional intelligence, and authority.
- Career Strategy: Creating a roadmap for promotions, transitions, or reinvention.
- Workplace Challenges: Navigating microaggressions, workplace politics, or team dynamics.
- Confidence Building: Overcoming imposter syndrome and embracing your leadership identity.
- Burnout Prevention: Balancing high-stakes roles with personal well-being.
For signs that you’re ready for an executive coach, read my blog 10 Signs You’re Ready for an Executive Coach (And How to Find the Perfect Fit).


The Value of Executive Coaching
Investing in executive coaches isn’t just about solving immediate problems. It’s about long-term growth and transformation. And here’s why thousands of leaders turn to executive coaches every year:
1. Clarity and Focus
Executives often juggle competing priorities and responsibilities. A coach helps you cut through the noise, identify your true goals, and focus on what matters most.
2. Unbiased Feedback
Unlike colleagues or friends, an executive coaches provides honest, constructive feedback without bias. They help you see blind spots, address weaknesses, and amplify your strengths.
3. Strategic Problem-Solving
From team conflicts to organizational changes, a coach equips you with tools to tackle challenges head-on. They guide you in developing strategies that align with your values and goals.
4. Improved Leadership Skills
Leadership isn’t just about making decisions. It’s also about inspiring and empowering others. Coaches help you refine your communication, emotional intelligence, and decision-making to lead with impact.
5. Enhanced Work-Life Balance
Burnout is a common struggle for executives. Executive coaches provide strategies to manage stress, set boundaries, and prioritize self-care without compromising your career.
Angela’s Story: From Stuck to $370K+ Compensation
Let me tell you about Angela*, a senior leader in the healthcare industry who had hit a career plateau. Despite her years of experience and exceptional performance, she struggled to advocate for herself during salary negotiations and felt undervalued in her role. Angela knew she wanted more from her career but wasn’t sure how to take the next step.
That’s when Angela decided to invest in my executive coaching program.
Through a tailored 6-month coaching program, Angela worked with me to build her confidence, refine her personal brand, and master negotiation techniques. Together, we uncovered her unique value proposition and developed a compelling narrative to showcase her leadership skills. We also tackled her imposter syndrome, which had been holding her back from pursuing higher-level opportunities.
The results? Angela not only landed a new executive role but also negotiated a compensation package north of $370K, nearly doubling her previous salary. Beyond the financial gain, she found a role that aligned with her values. Which gave her greater visibility, and allowed her to lead with authenticity. Angela credits the coaching process for helping her unlock the clarity and courage she needed to achieve this transformation.
Who Benefits Most from Executive Coaching?
Executive coaching isn’t for everyone, but it’s a game-changer for those who:
- Are navigating high-pressure roles or career transitions.
- Aspire to move into senior leadership positions.
- Struggle with workplace challenges like microaggressions or imposter syndrome.
- Want to lead with confidence and authenticity.
- Need help balancing their professional and personal lives.
Michelle’s Story: From Stress and Self-Doubt to Thriving in a New Role
Let me tell you about Michelle*, a senior manager in the healthcare industry who came to me feeling overwhelmed and stuck. After years of excelling in her role, Michelle suddenly found herself doubting her abilities. The stress of her job, combined with a lack of support from her team, had eroded her confidence. She began to feel like she didn’t belong in her position and was on the verge of burnout.
Michelle decided to invest in my executive coaching program to gain clarity and confidence. Over the course of our sessions, we worked on rebuilding her self-belief, identifying her strengths, and finding clarity about what she truly wanted in her career. During coaching, it became clear that her current department wasn’t the right fit for her skills and aspirations. Together, we developed a strategy for Michelle to communicate her value to leadership and explore internal opportunities.
The result? Michelle was transferred to another department within her company that better aligned with her strengths and interests. In her new role, she thrived. Taking on leadership responsibilities with confidence and excelling in ways she hadn’t imagined possible. Michelle shared that the coaching process not only helped her navigate the transition but also empowered her to embrace her worth and lead with authenticity.


How to Choose the Right Executive Coach
Not all executive coaches are created equal. To find the right fit, consider the following:
- Expertise: Do they specialize in your industry or leadership challenges?
- Certifications: Look for credentials like ICF certification, which ensures professional standards.
- Approach: Do they align with your values and goals?
- Testimonials: What do past clients say about their experience?
The Truth About Executive Coaching
So, are executive coaches worth the money? The answer depends on your goals, challenges, and commitment to growth. For those ready to invest in themselves, coaching offers unparalleled benefits: clarity, confidence, and career transformation.
The ICF Global Coaching Study found that people who benefit from coaching usually earn back about 3.44 times the money they spent. In other words, for every dollar they invest in coaching, they often gain much more in return. Investing in coaching is a powerful step toward unlocking your full potential. In fact, it can help you move up in your career, become a stronger leader, and feel more confident. Like my client who decided to stay in her job after consistently employing skills she gained from executive coaching. After which she was able to set boundaries and use delegation effectively. For many professionals, these results are worth even more than money.
If you’re feeling stuck, overwhelmed, or ready to take your leadership to the next level, an executive coach might be exactly what you need. Remember, the most successful leaders don’t go it alone. They understand the benefits of seeking guidance, support, and strategies to thrive.
Ready to Elevate Your Leadership?
At Twanna Carter Professional & Personal Coaching, LLC, I specialize in empowering Black women executives to overcome barriers, build confidence, and achieve their career goals. With tailored programs like my V.I.P. Executive Coaching, you’ll gain the tools and clarity to lead with authority and balance.
Schedule a V.I.P. Roadmap session today and take the first step toward transforming your career. You deserve a leadership journey that aligns with your values and aspirations. Let’s make it happen together!


I’m a certified executive coach and an ICF Professional Certified Coach (PCC) for Twanna Carter Professional & Personal Coaching, LLC. I flubbed my first career transition from the military so badly, it took me the next 10+ years to build my confidence and recover. I know what it feels like to struggle with imposter syndrome and uncertainty about my leadership skills in the workplace. It’s why I am dedicated to empowering Black women. Helping them navigate career challenges and uncertainty by providing them with the tools and strategies they need to be successful. Schedule a V.I.P. Roadmap session today.
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*names have changed
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